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Pop-Tarts Bowl triples down on edible mascot antics ahead of 2024 edition

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The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends.

Last year, the Kansas State Wildcats celebrated their Pop-Tarts Bowl win by eating an edible version of the bowl’s oversized pastry mascot, which was lowered through a toaster prop after the game.

This year? There are more than one mascot vying to be consumed by the victor.

Last year’s flavor, frosted strawberry, is out of the running for consumption. Now in competition are frosted hot fudge sundae, frosted wild berry and a special mystery flavor.

The mystery flavor will be a previously discontinued edition of the snack, with potential options including peanut butter, vanilla milkshake, blue raspberry, cinnamon roll, red velvet cupcake, chocolate chip cookie dough and grape.

According to a release, the flavor to be enjoyed by the winning team will be chosen by the winner of the game’s MVP award.

The 2024 edition of the Pop-Tarts Bowl will be played Dec. 28 at 3:30 p.m. ET between representatives of the ACC and Big 12 conferences.



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